Most leads are not lost, they are just never followed up properly
The sequence she drafted
- The migration you are dreading
Leads with the case study. 88 words. No offer.
61% opened - What it actually costs to move
A straight price breakdown, no form to fill.
44% opened - One question
Asks what is holding the decision up. Replies go to a person.
38% opened
Nothing sends until a person approves it.
Wherever they actually read
- Meta Ads
- Google Ads
Questions people ask about Zara
What marketing managers check before handing campaigns to an agent.
Does anything send without approval?
No. She drafts, segments and schedules, then waits. A person presses send on every campaign, every time.
Where does the copy come from?
Your brand voice, built from your past campaigns and the pages that already convert. You edit before approving, and she learns from the edits.
How are the segments built?
From behaviour your site and product actually recorded, not from a field somebody typed in years ago. She tells you how big each segment is before you commit.
What does she report back?
Opens and clicks tied to pipeline, not just to traffic, so you can see which campaign produced revenue and which only produced activity.
How many old leads are sitting in your list untouched?
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